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BRAND SYSTEM / DIGITAL

Ipowerresale

Ipowerresale

Resale, re-vamped.

Resale, re-vamped.

iPowerResale is an independent reseller specializing in like-new and open-box Apple products. What sets them apart is their rigorous quality control, access to current inventory, and pricing that’s 20-25% lower than retail.

iPowerResale is an independent reseller specializing in like-new and open-box Apple products. What sets them apart is their rigorous quality control, access to current inventory, and pricing that’s 20-25% lower than retail.

Role — Sales Marketing Manager · Influencer Strategist · Video Producer

Role — Sales Marketing Manager · Influencer Strategist · Video Producer

Brand video storyboard — shot 14

Brand video storyboard — shot 14

THE OPPORTUNITY

During my two years at iPowerResale, I managed the company’s overall marketing and branding objectives, including the concept development, storyboarding, and direction of the company's first brand awareness video campaign and successful influencer partnership.

Brand Video

Brand Video

CLICK TO Play

CLICK TO Play

↗ Mac Sound Solutions on YouTube

↗ Mac Sound Solutions on YouTube

in tracked influencer sales

in tracked influencer sales

$300k

$300k

200+

200+

PROMO CODE REDEMPTIONS

PROMO CODE REDEMPTIONS

Leveraged across eBay listings, Google Ads, and Social Media Accounts, this brand video and ongoing influencer partnership increased direct website traffic and resulted in $300K+ in tracked influencer sales and 200+ promo code redemptions — the campaign became the foundation of iPowerResale's ongoing digital strategy.

Leveraged across eBay listings, Google Ads, and Social Media Accounts, this brand video and ongoing influencer partnership increased direct website traffic and resulted in $300K+ in tracked influencer sales and 200+ promo code redemptions — the campaign became the foundation of iPowerResale's ongoing digital strategy.

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