02 / 04 · BRAND STORY / RETAIL

BLACK HAND VINTAGE

BLACK HAND VINTAGE

Nothing new. Nothing forgotten.

Nothing new. Nothing forgotten.

An online vintage brand built from SCRATCH in 2021 — rooted in 70s, 80s and 90s culture. Grown through content, community, and obsessive curation.

An online vintage brand built from SCRATCH in 2021 — rooted in 70s, 80s and 90s culture. Grown through content, community, and obsessive curation.

POSITIONING · EDITORIAL DIRECTION · E-COMMERCE

Founded in 2021

Founded in 2021

Independent vintage retailer

Independent vintage retailer

370K+

370K+

Organic views, single post

Organic views, single post

$5K+/mo

$5K+/mo

Consistent monthly revenue

Consistent monthly revenue

Role — Founder · Brand Strategist · Content Creator

Vintage ruffled blouse detail
Hands fastening a vintage ruffled blouse
Editorial vintage portrait in a tiled room
Editorial vintage portrait in a tiled room
70s Denim Jacket
70s Denim Jacket
Marlboro Poster
Marlboro Poster
MCM Chair
MCM Chair
Misfits Tee
Misfits Tee
Playboy Boots
Playboy Boots
Pendants
Pendants
70s Snapback
70s Snapback
Blacklight Poster
Blacklight Poster

Viral Moments

Viral Moments

Vintage Playboy boots
Vintage Playboy boots

Wholesale bundle from the dark web 372.1K views · 13.2K likes · 1,035 saves
↗ Watch on TikTok

1970s patchwork denim jacket
1970s patchwork denim jacket

How it feels wearing Ben Davis in public

190K views · 10.1K likes · 861 saves
↗ Watch on TikTok

Vintage Marlboro poster
Vintage Marlboro poster

IKEA Enetri Shelf Curb Find

40.3K views · 824 likes · 63 saves
↗ Watch on TikTok

What started as a passion project became a consistently profitable brand — growing an organic audience through platform-native content with zero paid advertising.

What started as a passion project became a consistently profitable brand — growing an organic audience through platform-native content with zero paid advertising.

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